Why We Love Lacoste’s New Eyewear Line (and So Will You)

Wendy Kagan
August 25, 2016


Ooh, we’re excited. Lacoste has a brand-new eyewear collection, and we can’t wait to try on the new frames from this classic designer brand. Known for its athletic roots (and yes, its preppy “polo” vibe too), Lacoste today is super contemporary, sporting cutting-edge technical details and a color palette that’s irresistibly vibrant.

Sporty Yet Elegant (and oh-so French)

You know Lacoste from its cute green crocodile logo. It’s French, it’s fun, and it’s laid-back…yet at the same time, effortlessly stylish. All of that reflects just beautifully in Lacoste’s new eyewear collection. Look for the brand’s fresh take on traditional elements, such as horn-rimmed acetate, as well as a color combo that combines casual neutrals with vibrant pops of color for a playful touch. Timeless and elegant, Lacoste eyeglasses utilize high-quality materials and streamlined designs to create eyewear that’s striking (and quintessentially European).

Fun in the Sun

Get ready to sport your new Lacoste sunglasses. For women, you’ve got some sweet cat-eye frames made of lightweight translucent acetate, in a range of hues from pink and violet to blue and light green. Men will go for the easy-wear shades that sport a sleek and dynamic design, re-envisioned with flash lenses and new orange and olive color choices. Or consider the unisex sunglass styles, including a lightweight acetate option with round lenses and a bold design with an eye-catching keyhole bridge and tubular temples.

Special Edition Shades

One of our faves in Lacoste’s new collection is the Supporter Special Edition sunglasses, with graphics that pay tribute to nations’ flags. This style comes in eight vibrant color choices that visibly demonstrate country team pride: France, Brazil, Germany, the United Kingdom, Italy, Spain, the United States, and Turkey. Whichever nation you choose, you’ll be an icon of casual cool style.

Universal Appeal

A unique combination of sporty athleticism and urban sophisticate unite to position this Lacoste collection in a class of its own. Made with the highest quality materials and superior attention to detail, these frames are the perfect combination of durability and high fashion for the discerning trendsetter.



Lacoste 101

Did you know these fun facts about Lacoste?

  • The company was founded by legendary Parisian tennis player Rene Lacoste, whose formidable on-court tenacity was only matched by his other passion: fashion and luxury goods.
  • The first polo was created in 1933.
  • You can find the Crocodile brand today in 120 countries worldwide.
  • Two Lacoste items are sold every second in the world.

Try on Lacoste’s new collection today: Find a store and let a Cohen’s Eyestylist outfit you with the perfect pair for your face, budget, lifestyle, and taste.

* Not all styles shown available in all stores.