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42nd Street at 9th Ave
New York City

42nd Street at 9th Ave • New York City

400 W. 42nd Street New York, NY 10036 GET DIRECTIONS Phone: (212) 869-2020 Email: Email Us
Store Hours Mon - Fri 10:00 am - 7:00 pm Sat 10:00 am - 6:00 pm
Text: $99 eyeglasses prescription lenses included See store for details. Some restrictions apply. Photo
Text: Get up to $200 in rewards on acuvue contact lenses* plus get a free frame† * Dollar amount will vary depending on the type of contact lens purchased. Visit for details. † Receive a free frame up to $200 value with purchase of an annual supply of ACUVUE® Brand Contact Lenses. Lens purchase and eye exam required. See store for details. Not valid with any other offers, discounts, or vision plans. Valid at participating locations. Valid through 9/30/23. Photo: Girl sitting down in chair with plants wearing a green dress

Our Services

Comprehensive Eye Exams

Our latest technology in eye exams will ensure optimal vision and health for your eyes.

Contact Lenses

Daily, weekly, monthly…we’ve got them all. We also provide bifocal and multifocal contact lenses.

Designer Eyewear

The largest selection of designer brands at affordable prices from the Eyecare Visionaries.

More About This Location

Brands We Carry
  • Alexander McQueen
  • Burberry
  • Calvin Klein
  • Capri
  • Cartier
  • Cazal
  • Coach
  • Dior
  • DITA
  • Dolce & Gabbana
  • Ermenegildo Zegna
  • Fendi
  • Flexon
  • Giorgio Armani
  • Givenchy
  • Gucci
  • Hugo Boss
  • Jimmy Choo
  • Kate Spade
  • Lacoste
  • Lafont
  • Marc Jacobs
  • Michael Kors
  • Miu Miu
  • Nautica
  • Nike
  • Oakley
  • Prada
  • Ralph Lauren
  • Ray-Ban
  • Roberto Cavalli
  • Saint Laurent
  • Salvatore Ferragamo
  • Silhouette
  • Tiffany & Co.
  • Tom Ford
  • Versace
Insurance Plans We Accept
  • 32BJ
  • Aetna
  • Affinity
  • Americhoice
  • Avesis
  • Carpenters
  • Coba
  • ConEd
  • Davis Vision
  • Emblem Health
  • EyeMed
  • Fidelis
  • GHI
  • GVS
  • Health First
  • Health Plus
  • HIP
  • Local 10
  • Local 100
  • Local 118
  • Local 1199
  • Local 276
  • Local 3
  • Local 6
  • Medicaid
  • Metro Plus
  • NVA
  • Optum Health
  • Oxford
  • Spectera
  • Superior Vision
  • UFA
  • UFT
  • United HealthCare
  • Vision World
  • WellCare
Payments We Accept
  • Acima
  • Affirm
  • Alphaeon Credit
  • American Express
  • Cash
  • Check
  • Debit Card
  • Discover
  • Master Card
  • Visa
  • Wells Fargo

About Our Store

Since 1927, residents of Manhattan have made their first eyewear destination of choice Cohen’s Fashion Optical for everyday, value and luxury eyewear needs. We’re proud to be considered home to customers near and far with our convenient Garment District location at 330 W 42nd St. Our location is easily reached via the nearby 42nd St/Port Authority Bus Terminal. Likewise, the store is mere moments from many of the area’s top attractions, including Times Square.

Much like the neighborhood surrounding our store, Cohen’s Fashion Optical in the heart of the historic Garment District specializes in all things fashion and luxury for all budgets. Our beautiful frame collections sparkle-and have been crafted by many of the world’s most celebrated designers, including DITA, Prada, Dior, Gucci, Versace and Jimmy Choo. We connect Manhattan’s trendsetters, local neighborhood members and community with frames on the cutting edge of style. We’re staffed with a friendly team of eyewear specialists who are always willing to provide great support and assistance selecting your perfect look.

Cohen’s Fashion Optical, for almost 100 years now continues their heritage evergreen commitment to deliver an excellent eye-care experience by also offering a large selection of lens technologies, all brands of clear and color lenses and easy to book on-site eye exams. Schedule your online appointment today with our convenient scheduler. We gladly accept most vision insurance plans.

Our Staff

Our mission is to help you see better, look better, and feel better.

Doctor of Optometry Dr. Gurjinder Kaur, OD
Languages We Speak
  • English
  • Hindu
  • Russian
  • Spanish
Woman looking at her glasses in the mirror

Schedule an Eye Exam

Schedule an Eye Exam