We look forward to meeting you and discussing all the benefits of becoming a Cohen’s Franchise owner/operator. Until then, please review some of the most frequently asked questions and answers regarding our franchise opportunities.
Cohen's franchisees purchase the right to operate a Cohen's Fashion Optical store and the licensing rights to identify their business under the Cohen's Fashion Optical trademark.
There are many reasons for investing in a Cohen's franchise. Five of the most important are:
- The "brand value" of the Cohen's name: For over 85 years, Cohen's has sold eyewear products and eye care services to millions of patients. The name Cohen's has become synonymous with quality eye care and eyewear. You will benefit from this instant brand recognition.
- Experienced Management, Training and Marketing: As the market leader we know the building blocks of sustained growth and continued success…and provide you with these valuable tools. A professional training team will guide you and your staff through every aspect of opening, building and maintaining your successful optical business. As a Cohen's Franchisee, you will benefit from all of our proven programs and systems, including:
- Branding and marketing programs
- Internet marketing, advertising and social media
- Online exam appointment scheduler
- Local market advertising and in-store POS materials
- Internal management systems
- Managed care patient acquisition
- Vendor partnerships/volume discounts
- Product merchandising program
- Visual merchandising display program
- Sales training
- Location: Through years of demographic and market research analysis, our real estate department is able to determine optimum locations for our retail sites. Also, we have built long-standing relationships with leading malls and real-estate developers, allowing us to obtain prime locations for our franchisees.
- Product Selection: Unlike other optical chains, Cohen's does not require that you buy your eyewear products through us. With guidance from your training team, you will buy directly from product vendors of your choice, while benefiting from Cohen's excellent volume discounts. Since you buy directly, there are never any vertical mark-ups from the Franchisor.
- Independence and Affiliation: Remember, with a Cohen's franchise, you're in business for yourself, never by yourself. This gives you the "best of both worlds." As a franchisee, you will enjoy the benefits of entrepreneurship as an independent businessperson as well as continuous support from your affiliation with the leading optical retailer…Cohen's Fashion Optical. With Cohen's, you experience a true turnkey operation.
Upon signing the franchise agreement, the initial franchise fee for a single unit is $10,000 with an on-going 10% monthly royalty of gross revenues. The cost of inventory, signage, leasehold improvements and other variable business investments will depend on your location and whether you choose to invest in an existing or new location, or conversion of your present site. Total costs will vary.
The initial franchise agreement is for a period of ten years and is renewable.
A 4% contribution of monthly gross revenues.
We are delighted that you are interested in investing in a Cohen's Fashion Optical franchise. We invite you to complete the Franchise Opportunity Request Form and submit it to us. We will contact you to discuss any opportunities with Cohen's.