Franchise Opportunities

Cohen's Advantages

Product Diversification Promotes Increased Sales

New Designer Frames Attract New Patients

The continuous introduction of new designer frames makes a very positive impact on store sales. Over the past many years, designer frames have become an indispensable fashion accessory…to the extent that many people have a “wardrobe” of eyeglasses and sunglasses…for the workplace, evening wear, casual wear and sports. Eyewear is the first noticed and most important accessory in a person’s fashion wardrobe.

Evolving Lens Technologies

The development of new lens technologies allows Cohen’s to provide patients with lifestyle lenses and lens treatments designed specifically for the way they live, work and play. Just as the patient has various frames for every aspect of their lives, there is a lens to match. Today, specialty lenses are highly desirable and extremely profitable.

The Expansion of the Contact Lens Market

The contact lens segment of the business is experiencing an important growth trend. The industry has found that the demand for contact lenses in the teenage demographic (ages 12 and above) is expanding at an extremely rapid pace. Cohen’s has capitalized on this trend by catering to the specific needs of this emerging market.

Programs to Retain Every Patient

Cohen’s highly successful and proven patient retention programs…eye exam recalls, direct mail programs, and internet email marketing campaigns give every franchise owner/operator the ideal opportunity to convert first time shoppers into lifetime patients.

The Cohen’s Personal Care Niche

A Unique Advantage

Every business believes that they are different, but few really are. The one true exception in the optical industry is…Cohen’s.

In today’s retail market, everything is “Super Sized” where the philosophy is “Bigger is Better”. We do not believe this for one minute…nor does the eyewear patient.

First, we believe in patient comfort and personalized attention and have created user friendly, “comfortable sized” intimate stores. In this professional and inviting environment, the patient is not treated like a number or another face in the crowd. Secondly, when it comes to the care of their most important asset, their eyes, patients prefer…in fact, demand…personalized attention and professional knowledge on a one-on-one basis. This is Cohen’s unique Personal Care niche.

Meeting the Patient’s Exacting Needs

No other optical chain meets the patient’s Personal Care demands like Cohen’s. We treat every aspect of the patient’s optical and fashion needs…and beyond. It is our responsibility to guarantee that every patient will see better, look better and feel better about themselves. Cohen’s Personal Care philosophy is an unparalleled combination of personalized service by knowledgeable Fashion Associates and the highest quality professional eyecare by Doctors of Optometry.

Cohen’s is truly unique and has become the leader in this highly lucrative and profitable vision care market by exceeding the Personal Care needs of every patient.

Online Eye Exam Scheduling…a Marketing Innovation…a Cohen’s Exclusive

Our exclusive Internet Eye Exam Scheduler is Cohen’s latest innovation to bring new patients into our stores. This internet program gives new and repeat patients the convenience of instantly making an eye exam appointment online and receiving an appointment confirmation immediately. Cohen’s exclusive technology delivers a constant influx of patients 24/7, 365 days a year. This Cohen’s innovation has been a phenomenal success, benefiting every single franchise location by dramatically increasing their patient base.